WotC Explains “ARG’s,” in “Re: Josh Brauer”

In an article on Monday, senior Wizards game designer Ryan Miller discusses an odd story-based campaign that explains as an Alternate-Reality Game. Apparently, what they did was create a story and spread the clues around their website for would be adventurers to locate. In addition, they apparently mailed content to Magic players via the postal service as well.

Kind of an odd, if risky and costly, move to promote Innistrad.

What do you think? Did the ARG’s of Innistrad have any meaningful impact for you? Sound off and comment below!

To view the entire ARG content and all the clues, please click here.